25 Mar 2016
Five recommended tasks to complete before starting with AdWords
1) Get a new Google account
We recommend having a stand-alone Google account for your
AdWords account. Once this account is set up, it’s very easy to give users access
as required. There are two reasons for having a stand-alone AdWords login:
- If an employee creates the account using their standard
email address, this might cause access complications when they leave the
- If the AdWords account is for a business or part of a
business, it makes it easy to transition the AdWords account (and other Google
linked properties) to a new owner.
2) Set your goals. Why do you want to use AdWords?
Answering that question will help you work what you should
be measuring. It’s easy if you have an ecommerce website as you will be
measuring sales. If you don’t use ecommerce, do you want newsletter sign ups, downloads
of your product information, applications for a job, or premium membership? The
reason for thinking about your goals now is that once your AdWords account is
live, you’ll start spending cash and it makes sense to be able to track that
spend from the very first moment.
3) Allocate Budget
much money can you allocate to AdWords in this initial testing phase? If you’re
a small business dipping your toes into the AdWords space for the first time,
why not look at $10 per day? Start small and get a feel for how this AdWords
business works before committing too much. Test whether AdWords is right for you.
4) Think of some keywords
might someone who is looking for your service or product search on? At this
point, we recommend just adding a few keywords to get the account up and
running. For example, if you run a motel in Ponsonby, then a starting keyword
could be as simple as “motel Ponsonby”. You can find additional help in in our
blog on AdWords keyword research.
5) Prepare your first ad
At this point you just need a single ad to help get this
show on the road. You will need a header (with a maximum of 25 characters) and
two lines of text (each with a maximum of 35 characters). If you’re comfortable
with either Excel or Google sheets, you and AdWords are going to get along just
fine. We’ll have a comprehensive discussion on building and optimising your ads
in later blogs.
Now get your credit card out because you’re ready to sign up for Google AdWords.If this seems like hard work, then please don’t hesitate to contact us. We would love to set up and optimise your first AdWords account for you.