AdWords & search marketing analysis

The Optimum Results blog on what’s new or pertinent in AdWords and search marketing.

Five recommended tasks to complete before starting with AdWords

By Simon Hardie, AdWords Scientist and Director Optimum Results

Thinking about doing AdWords? Here’s five quick things to do to help you get off to the best possible start. 

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AdWords Negative Keywords

By Simon Hardie, AdWords Scientist and Director Optimum Results

Keyword blog #4

This blog about negative keywords is the final in a series of our blogs looking at keywords. The first in the series looked at the Google Keyword Planner, the second looked at keyword match types, and the third looked at finding search terms in Google AdWords. This continues our commitment to provide you with the information which forms the basic building blocks of AdWords. 

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Finding Search Terms in Google AdWords

By Simon Hardie, AdWords Scientist and Director Optimum Results

Keyword blog #3

This blog about search terms is the third in a series of four blogs looking at keywords. The first in the series looked at the Keyword research and the Google Keyword Planner, and the second looked at keyword match types. The fourth blog is on negative keywords. This continues our commitment to provide you with the information which forms the basic building blocks of AdWords. 

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Keyword Match Types

By Simon Hardie, AdWords Scientist and Director Optimum Results

Keyword blog #2

This blog is the second in a series of four looking at keywords. The first in the series looked at keyword research and the Google Keyword Planner and to follow this are blogs on search terms and negative keywords. This continues our commitment to provide you with the information which forms the basic building blocks of AdWords. 

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Keyword Research and the Google Keyword Planner

By Simon Hardie, AdWords Scientist and Director Optimum Results

Keyword blog #1

Over the next 12 months, we intend to provide you with the information which forms the basic building blocks of AdWords. We are starting with keywords. We will write a series of four blogs on keywords. Today we start with some initial keyword research and using the Google Keyword Planner. In future blog postings, we’ll cover off keyword match types, search terms, and negative keywords.

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Google AdWords - The #1 way to find potential customers for less

By Simon Hardie, AdWords Scientist and Director Optimum Results

It’s easier than you think

They find you. No business has an unlimited marketing budget to go across the many marketing initiatives that can propel a company forward. So how do you know how much or what percentage of the marketing budget to spend on AdWords to find your customers?

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Google AdWords Preview Tool

By Simon Hardie, AdWords Scientist and Director Optimum Results

The Google Adwords preview tool is a favourite tool among the data scientists here at Optimum Results. And it has just got even better.  Christmas has come early to Optimum Results with Google releasing a brand new interface for the ad preview tool. What is also exciting is that the bugs that have plagued the tool over the years, especially for mobile, have now been addressed. The tool looks great and works like a charm. Merry Christmas Google AdWords – we love the present.

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How much will AdWords cost me?

By Simon Hardie, AdWords Scientist and Director Optimum Results

“How much does AdWords cost?” is a very common question for businesses considering dipping their toe in the AdWords space.  For those already doing AdWords, their common question is “why is AdWords costing so much?”  We’ll leave that answer for another day.

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What is Google AdWords?

By Simon Hardie, AdWords Scientist and Director Optimum Results

“What is AdWords , or Google AdWords”?
That’s a very simple question with a very simple answer.

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