AdWords & search marketing analysis

The Optimum Results blog on what’s new or pertinent in AdWords and search marketing.

Gearing up for Christmas shoppers & summer

It's hard to believe we're already gearing up for Christmas and the summer season. Are you ready? Read all about AdWords promos, price and mobile sitelink extensions, the flurry about Facebook's trial of Explore Feed, 2 months on with BNZ, and Django Girls is coming.

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August - Top 5 Juicy Bits


Here's the top 5 juicy bits this month.  It's been a bit quieter on the Google front in the last few weeks. So... check out our new client HopSpot and their great new service, more about 'attribution', and Bing. And finally - and this is big - Facebook is no longer going to charge for unintentional clicks on their audience network!  

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A SNAPshot : Stunning results for a Facebook client

By Lynley Cunningham - Digital all rounder and Director at Optimum Results 

Patrick Broadbent, Co-Owner Snap Rentals, once again put his faith in us to deliver ROI on their Facebook advertising with stunning results.  

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Your Landing Page is Under Our Microscope

By Lynley Cunningham - Digital all rounder and Director at Optimum Results 

For this blog, the definition of a landing page is the web page your potential client or web visitor lands on after clicking an AdWords ad.  The quality of your landing page is critical to increasing the return on your digital investment.  It is simply about being focused and relevant.   

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A Snap Shot of Snap Rentals

We knew it was going to be good. And Patrick Broadbent, Co-owner of Snap Rentals, had told us it was outstripping anything they had done before. But we were all blown away by the results. 

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Competition Results - Which AdWords ad would you choose?

We want to send a big thank you to everyone who participated in our “Which AdWords ad would you choose?” competition and helped make it a success!

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Best practice and simple tips for creating Google AdWords text ads that will get clicked

This blog is the second in a series of five looking at ads. The first blog looked at why Google ads are so important . This blog looks at creating ad copy and following this one are blogs on ad formats, ads for mobile devices and some thoughts on ad testing. This continues our commitment to providing you with the information which forms the basic building blocks of AdWords.

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Win! Win! Win! Thanks for entering our Facebook competition.

Facebook Competition - which ad would you choose?

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Google's AdWords Announcements May 2016

We explore Google’s latest changes to AdWords, which will be rolling out over the next few months.

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Google Ads and Why They Are So Important

This blog is the first in a series of five looking at ads. Following this one are blogs on creating ad copy, ad formats, ads for mobile devices and some thoughts on ad testing. This continues our commitment to providing you with the information which forms the basic building blocks of AdWords. 

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